IF YOU MEET A PROMOTER WHO ISN’T A MUSIC FAN, THEN SOMETHING’S GONE SERIOUSLY WRONG
I’m sure between all us promoters we’ve helped places survive or flourish. With some it’s actually a real struggle to get a free night now because they’ve become so popular. Us bringing in 50-80 people in every night of the week can’t be doing them any harm can it?
A lot of the acts I work with are pretty much always going to be niche – I’m not expecting all of them to go on to play massive shows, but if one in every couple of hundred does that then I’m not going to complain. I’ve got to a position now where I can jump on it when I hear something, send an email or message and within a couple of days can have them booked in to play a venue. It’s quite a satisfying position to be in. If you meet a promoter who isn’t a music fan, then something’s gone seriously wrong. If they consider it just a business or just a way of making money that’s a pretty bad state of affairs. It also probably wouldn’t work very well as you’d be less willing to take a punt on something that you had no passion for.